Vice President of Digital Experience

US-MI-Port Huron
Job ID
Sales/Branch Management


What you should know about Advia

Advia is a fast growing Credit Union that is positioned in the top 3% of credit unions across the United States with over 1 billion in assets.  We offer very similar product and services as the big banks with a focus on saving our members money while providing financial advantages.  We are rooted in our communities and believe we have a responsibility to give back outside of our four branch walls through volunteering and charitable donations.  The work environment at Advia is fast-paced, performance based and fun infused.  We certainly live by the saying “work hard, play hard.”  As an employee of Advia, you can expect regular and constructive feedback, development opportunities, great benefits, excellent co-workers and engaged managers.


What you should know about this role 

This position is responsible for developing and implementing integrated delivery strategies for our member facing digital channels and our credit / debit card products, while simultaneously growing the adoption and utilization of digital channels and card products. Responsible for working with enterprise-wide stakeholders, this role will support the strategic development of Advia’s digital channel and card product agendas, lead the channel / product development activities required to help us achieve organizational goals, and build the team to deliver upon them. Also responsible for building strategies by working collaboratively across the credit union to translate organizational priorities and requirements into a cohesive and coherent plan of actionable initiatives.

Major Duties

  • Develop and implement a cohesive and compelling vision for Advia’s digital delivery channels and card products, while capitalizing upon current technologies to help the credit union meet member, employee, financial, and operational goals. Work with relevant stakeholders to develop best-in-class channel / product strategies and plans to meet business objectives and deliver tangible benefits in terms of adoption and usage.
  • Serve as the in-house expert for digital channel and card product strategies. Lead, create, and manage a process for evaluating and optimizing digital channel and card product performance. Work closely with Marketing, Lending and IT to identify new opportunities and use insights to drive digital channel adoption and card product growth.
  • Provide a structural and consistent approach to ensure that individual development plans are in place, performance management is consistent, performance management process is respected and followed, and
  • coaching and feedback are provided on a regular and dynamic basis. Capture, analyze, and understand the internal environment, team dynamics, and talent capabilities to address organizational refinement, agility and growth. Provide strategic vision by creating and communicating vivid pictures of future business possibilities, opportunities, and direction of the future.
  • Stay updated on emerging technologies, trends, and focus on the long-term direction of our digital channels and card products. 
  • Develop strong working relationships with leaders and employees in business lines to ensure that a positive and effective culture is created between member facing and support areas. 
  • Understand and model our desired member service delivery journey within our digital channels. Gather, analyze, and act on member feedback regarding digital channels and card products, and partner with leaders and employees across the organization to address issues and make improvements. Promote the adoption and utilization of Advia’s digital banking services and realize the opportunities we have to engage members with digital solutions to reduce their dependency on traditional banking channels.
  • Prepare and manage the Digital Experience budget and overall business and financial performance, recognizing when changes need to occur in order to maximize the value we can bring to our members’ experiences and the organization’s financial outcome.
  • Monitor and measure key digital channel / card product performance metrics and apply learnings to enhance results. Use data to analyze member interaction activities and trends, and develop plans to meet changing
  • member needs effectively within our digital channels and card products.
  • Other duties as assigned. 
  • Comply with all Company and regulatory policies, BSA, OFAC etc.

Physical Requirements
Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 5 lbs. Must be capable of climbing/descending stairs in emergency situation. Must be able to operate routine office
equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must by capable of regular, reliable and timely attendance.


Working Conditions
Must be able to routinely perform work indoors in climate-controlled shared work area with moderate noise.


Mental and/or Emotional Requirements
Must be able to perform job functions with supervision and work effectively either on own or as part of a team. Must be able to read and carry out various instructions and follow oral instructions. Must be able to
speak clearly and deliver information in a logical and understandable sequence. Must be able to perform basic mathematical calculations with extreme accuracy. Must be capable of dealing calmly and
professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when
dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines/requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively
handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on confidential matters.


Nothing in this position description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job description is not a contract and should not be construed as a guarantee of employment for any specific period of time. Advia Credit Union is an Equal Opportunity Employer and does not discriminate against employees or applicants based on race, color, religion, sex/gender, national origin, disability, age, or any other category protected by law.

Skills & Experience

Five years to ten years of similar or related experience, including preparatory experience. Experience shaping digital service portfolio and developing channel strategies that deliver significant business benefits.


A Bachelor’s Degree, MBA preferred or Equivalent Experience. Deep understanding of / and enthusiasm for web technologies, digital trends and innovation is essential.


Interpersonal Skills
The ability to motivate or influence senior level personnel, internally or externally, is a key component of the job, requiring a significant level of expertise, credibility, influence and trust. Proficiency in developing
and delivering material presentations on complex topics can be important to fulfilling the responsibilities of the position. Demonstrate strong leadership skills with a professional attitude and the ability to handle
difficult situations effectively.


Other Skills
Able to work under pressure and within tight deadlines on several initiatives simultaneously. Excellent stakeholder management with experience and ability to influence decisions at all levels. Strong agency/vendor management experience driving needed results under tight deadlines


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