What you should know about the role
Supports Marketing Analytics Manager in performing quantitative and qualitative research using statistical methodology and studies to determine analysis of programs, products and services offered, market potential, competitive intelligence and industry standards to help improve sales and marketing efforts. Identifies areas of opportunity based on research evaluation of the organizations paid and non-paid advertising and marketing programs involving all internal and external communications.
What you should know about Advia
Advia is a fast growing Credit Union that is positioned in the top 3% of credit unions across the United States with nearly 2 billion in assets. We offer very similar product and services as the big banks with a focus on saving our members money while providing financial advantages. We are rooted in our communities and believe we have a responsibility to give back outside of our four branch walls through volunteering and charitable donations. The work environment at Advia is fast-paced, performance based and fun infused. We certainly live by the saying “work hard, play hard.” As an employee of Advia, you can expect regular and constructive feedback, development opportunities, great benefits, excellent co-workers and engaged managers.
As a Marketing Research Analyst, you will have opportunities to:
Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.
Mental and/or Emotional Requirements
Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team. Must be able to read and carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.
Nothing in this position description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job description is not a contract and should not be construed as a guarantee of employment for any specific period of time. Advia Credit Union is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to present complex information in an understandable and compelling manner is necessary.
Strong analytical spreadsheet and communication skills, demonstrated ability to handle multiple project simultaneously, new product development, packaging design, competitive analysis, consumer promotion, advertising media and copy, scan data analysis. Familiarity with MCIF systems, CD-ROM directories and market data on disc, survey research and statistical analysis software, mapping software, market research directories and on-line data services.
Financial Institutions experience preferred. Experience in data mining techniques and procedures, as well as extensive experience working with databases is required. Proficiency in Excel is required. 1-2 years experience in analytics.
Bachelors degree in Marketing, Research and Development, Statistics, Mathematics, Computer Science or related degree of specialty.